Sökt på: advertising and promotion
Vi gjorde istället en sökning på titeln advertising and promotion vilket gav totalt 9 träffar
Translating Promotional and Advertising Texts
The translation of promotional and advertising texts requires the application of techniques which, although they vary depending on the specific text type, are all aimed at …
The Routledge Companion to Advertising and Promotional Culture
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with …
Online Advertising and Promotion
Online Advertising and Promotion: Modern Technologies for Marketing educates executives and students on how to meet online advertising and Internet marketing challenges for both …
Investigating the Use of Sex in Media Promotion and Advertising
The latest scholarship on one of today’s most pressing issues Today, it is obvious that sexual content is a prevalent aspect of the media and that the intensity of this content has …
Integrated Advertising, Promotion, and Marketing
This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC). It presents the history of Indian advertising, the strategic importance …
Advertising and Sales Promotion
Is advertising an area of interest for you? ADVERTISING AND SALES PROMOTION is a comprehensive introduction to the principles and practices of advertising. The course explores the …
Advertising and Promotional Culture
This key textbook traces the development of advertising from the mid-nineteenth century to the present, providing connections with the past that illuminate present developments and …
Advertising and Promotion
Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, …
Advertising, Promotion, and New Media
Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in …