Sökt på: Peter W Turnbull
totalt 10 träffar
Research in International Marketing (RLE International Business)
This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the …
Strategies for International Industrial Marketing (RLE International Business)
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the …
International Marketing and Purchasing
Research in International Marketing (RLE International Business)
This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the …
Strategies for International Industrial Marketing (RLE International Business)
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the …
International Marketing and Purchasing
Strategies for International Industrial Marketing (RLE International Business)
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the …
Research in International Marketing (RLE International Business)
This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the …
International Marketing and Purchasing
Network Dynamics in International Marketing
This book aims to fulfil two objectives: to contribute to the state of knowledge in the broad area of relationship marketing and to provide readers with an insight into the …