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Made to Stick
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and …
Made to Stick: Why Some Ideas Survive and Others Die
NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. "Anyone interested in influencing others--to buy, to …
The Power of Moments: Why Certain Experiences Have Extraordinary Impact
The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us--and how we can learn to create …
MADE TO STICK
Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by …
Power of Moments
What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a doctor or nurse knew how to orchestrate moments that would bring more …
Decisive: How to Make Better Choices in Life and Work
Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions. …
Switch: How to Change Things When Change Is Hard
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and …
Power of Moments
THE NEW YORK TIMES BESTSELLERWhat if a teacher could design a lesson that he knew his students would remember twenty years later?What if a doctor or nurse knew how to orchestrate …
Practice Perfect
Rules for developing talent with disciplined, deliberate, intelligent practice We live in a competition loving culture. We love the performance, the big win, the ticking seconds of …