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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security, and returns processes. Electronic word of mouth (eWOM) has …
Ecofeminism on the Edge
Ecofeminism is defined as a unique academic discipline, theoretical framework, and political and philosophical movement centred around both environmental and feminist concerns. …
Primer on Critical Thinking and Business Ethics
A Primer on Critical Thinking and Business Ethics: Critical Thinking Applied to Business Management (Volume 2) encapsulates new developments in Critical Thinking skills for MBA …
Critical Reflections on the Internationalisation of Higher Education in the Global South
Embarking on a journey to Africa, Southeast Asia, South America and beyond, Critical Reflections on the Internationalisation of Higher Education in the Global South explores how …
Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security, and returns processes. Electronic word of mouth (eWOM) has …
Impact of ChatGPT on Higher Education
In an ever-evolving educational landscape, traditional methods face unprecedented challenges. The Impact of ChatGPT on Higher Education takes you on a trailblazing journey into …
Research on Professional Responsibility and Ethics in Accounting
This 26th edition of Research on Professional Responsibility and Ethics in Accounting explores many aspects across professional responsibility and ethics in accounting, including …
Primer on Critical Thinking and Business Ethics
A Primer on Critical Thinking and Business Ethics: Critical Thinking Applied to Business Management (Volume 2) encapsulates new developments in Critical Thinking skills for MBA …
Impact of Digitalization on Current Marketing Strategies
Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing …
Impact of ChatGPT on Higher Education
In an ever-evolving educational landscape, traditional methods face unprecedented challenges. The Impact of ChatGPT on Higher Education takes you on a trailblazing journey into …