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The Secret Lives of Customers: A Detective Story about Solving the Mystery of Customer Behavior
A "detective story" that delivers key insights for any businessperson asking the questions: who really are our customers, why do we lose them, how do we regain them? Customers can …
A New Deal for Cancer: Lessons from a 50 Year War
An unprecedented constellation of experts--leading cancer doctors, policymakers, cutting-edge researchers, national advocates, and more--explore the legacy and the shortcomings …
Value(s): Building a Better World for All
A bold, urgent argument on the misplacement of value in financial markets and how we can and need to maximize value for the many, not few.As an economist and former banker, Mark …
Agent M: The Lives and Spies of Mi5's Maxwell Knight
The fascinating, improbable true story of Maxwell Knight -- the great MI5 spymaster and inspiration for the James Bond character M. Maxwell Knight was perhaps the greatest …
How Rich Countries Got Rich ... and Why Poor Countries Stay Poor
A maverick economist explains how protectionism makes nations rich, free trade keeps them poor---and how rich countries make sure to keep it that way.Throughout history, some …