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Handbuch Innovatives Marketing
Handbook of Quality-of-Life Research
This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective …
Alumniorganisationen ALS Instrument Der Kundenbindung an Hochschulen Am Beispiel Von Akadalumni E.V.
Internetbasierte Internationalisierung
Auf Basis der Kognitionstheorie entwickelt Sebastian Ullrich ein Untersuchungsmodell, welches die subjektiven, entscheidungsrelevanten Faktoren abbildet, die letztlich zur …
Content Infrastructure Management
Information and communication technologies are leading to new forms of collabo- tion and interaction relationships inside and outside of companies. With regard to media companies, …
Persuasion Secrets of the World's Most Charismatic & Influential Villains
If you're interested in having the kind of money, fame, respect, power, influence, privilege, peace of mind, women, and knowledge routinely denied to other men... this short book …
Strategies and Tools for Corporate Blogging
If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of …
Does Culture Really Matter?
Kundengewinnung und Kundenbindung bei Presseabonnements
In diesem Buch erörtern Branchenexperten den aktuellen Stand sowohl bei der Neukundenakquise als auch beim Kundenmanagement und der strategischen Potenzialentwicklung im …
Global Advertising in a Cultural Context
Interpretations of Luxury
Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term 'luxury' in today's world. Taking the …
Sport Marketing in a Global Environment
This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the …