Sökt på: marknadsföring

Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to change as …

Welcome to the all-new, revised and revamped edition! Embark on an exciting journey into the future, using trend research as your compass. Take a deep dive into the future with …

In every part of the world information and technology are changing society and challenging the structures, roles, and management of traditional government institutions. At the same …

Dieses Buch behandelt die Prinzipien und Aktionsfelder des Store Brand Managements, das auf die Etablierung von Einkaufsstätten als starke Marken abzielt. Der Autor erläutert …

Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book …

Tobias von Martens entwickelt ein Managementmodell für die Kapazitätssteuerung unter Berücksichtigung des Kundenwertes. Dazu systematisiert er Umfeldfaktoren und …

Most companies send “one-size-fits-all” communication to everyone in their audience, leading to low engagement on their social media channels and emails left unread in their …

The e-Store is simply a platform for buying and selling goods, where it is products, services or information on the internet. This is a field that has been growing strongly in …

The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting …