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This carefully edited ebook is a hand-picked collection of world's most admired Westerns in one volume:Riders of the Purple Sage (Zane Grey)The Rainbow TrailThe Spirit of the …

"e;The ultimate guidebook to brand advocacy."e; PORTER GALE, former VP of Marketing, Virgin America Brand Advocates are your most loyal, passionate, and engaged customers, …

This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it.This work is in the public domain in the …

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who …

From new brand development to brand management, from trademark protection to the role of advertising and design, Brands offers a comprehensive survey of all aspects of branding. …

Want to establish your brand as standout in he world? Then you need these strategies! Strategies for Branding Success is an effective tool for any business or organization …

Please Don't Brand My Public Space is a critical investigation of the visual strategies employed to identify and brand political territories. Isn't it about time to look at their …

Brand management just got easierSuccessful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Brands …

The problems related to the process of industrialisation such as biodiversity depletion, climate change and a worsening of health and living conditions, especially but not only in …

For Latin America, the Cold War was anything but cold. Nor was it the so-called "e;long peace"e; afforded the world's superpowers by their nuclear standoff. In this book, …