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The selections in Fierce Departures, drawn from Dionne Brand's work since 1997, delineate with searing eloquence how history marks and dislocates peoples of the African diaspora, …

David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, …

Learn how to develop, launch and build a successful fashion brand with this comprehensive textbook which explores the realities of the contemporary fashion industry. This new …

Don't bother with expensive time consuming makeovers! In this guide you will learn the most effective and low cost tips to transform you into a model! These methods are commonly …

Believing is not the same as knowing:The fundamental facts about the laws of european brand management in 50 answersFrom breakfast cereals to smartphones, nothing is left …

Internet marketing expert Jonathan Edward Goodman presents the first book in his three part series: The World of Internet Marketing. This book takes the reader on a journey from …

In a scathingly funny account of his time in the Washington swamp, Florida firebrand Matt Gaetz, one of President Trump's key supporters in Congress, gleefully skewers the enemies …

This book examines China's identity transformations with a focus on self-perceptions and their representations and communication in the mass media. By considering the internal …

Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such …

In a world that is increasingly saturated with options, standing out can feel like an overwhelming challenge. Whether you're an entrepreneur trying to carve out a unique space in a …

Building upon the success of his Million Dollar series, which includes bestseller Million Dollar Consulting, Alan Weiss, teamed with globally renowned internet expert Chad Barr, …