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Brand Name Bullies
The cofounder of Public Knowledge and a Senior Fellow at the Norman Lear Center takes on the corporate bullies who attempt to control culture by buying and maintaining brand names, …
Brands with a Conscience
The definitive expert guide to ethical brand practice from the prestigious Medinge Group, Brands with a Conscience dissects the philosophies underpinning sustainable brands to …
Cry to the Wind
Brand New Songs
After gigantic jumps in the halfpipe Iouri Podladtchikov made gigantic jumps and steps into the art world and he can easily be called a hot ticket since a while. The new works …
Political Branding in Ghana
Age-appropriate Driver Assistance Systems
Technical, psychological and economic aspects were investigated.
Advertising and Integrated Brand Promotion
"Advertising and Integrated Brand Promotion," 10th Edition, helps you understand how modern advertising and brand strategy work across today’s marketing and business landscape. …
Lean Branding
Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is …
Booming Brands: Inspiring Journeys of 11 ‘Made in India’ Brands (Volume 1)
About the BookA FUN AND INFORMATIVE READ ABOUT 11 'MADE IN INDIA' BRANDSWhat sparked Ashish Hemrajani's idea of an online ticketing business, BookMyShow, at a time when Indians had …
Gentle Desperado
The Gentle Desperado is comprised of the following stories, which were originally published in Western Story Magazine and written under the pen name "e;George Owen …
Communicating benefits as an employer branding measure
In the current 'war for talent', it is crucial for companies to stand out from other employers and set themselves apart. This can be achieved by offering benefits. However, the …