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Political Branding in Ghana
Age-appropriate Driver Assistance Systems
Technical, psychological and economic aspects were investigated.
Advertising and Integrated Brand Promotion
"Advertising and Integrated Brand Promotion," 10th Edition, helps you understand how modern advertising and brand strategy work across today’s marketing and business landscape. …
Lean Branding
Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is …
Booming Brands: Inspiring Journeys of 11 ‘Made in India’ Brands (Volume 1)
About the BookA FUN AND INFORMATIVE READ ABOUT 11 'MADE IN INDIA' BRANDSWhat sparked Ashish Hemrajani's idea of an online ticketing business, BookMyShow, at a time when Indians had …
Gentle Desperado
The Gentle Desperado is comprised of the following stories, which were originally published in Western Story Magazine and written under the pen name "e;George Owen …
Communicating benefits as an employer branding measure
In the current 'war for talent', it is crucial for companies to stand out from other employers and set themselves apart. This can be achieved by offering benefits. However, the …
Dan Barry Trilogy
Luxury E-Branding in Greater China
Firebrand Vol 3
Firestorms rage when Firebrands encounter the unexpected. How did Polly meet Button? Who made her travel from Ireland to the Colonies in 1770? What helped her gain freedom? Who did …
Botched Brand
"One of the toughest range wars in western fiction, told with Tom West's inimitable dry humor and versatility in the cowpoke vernacular. The reader is assured of several hours of …