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totalt 9 331 träffar
Living Brands: Collaboration + Innovation = Customer Fascination
A Brand-New Approach to Brand-Building.For Consumers. For Companies. For Life. If you want to build and strengthen your brand in the twenty-first century, you need more than clever …
Dream Big, Building a brand from scratch
The Brand Strategy Canvas
Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is …
New Brand Creation and Power of Alliance Strategy
Globalization, Culture, and Branding
Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with …
Superior Customer Experience: The New Business Brand
In today's extremely competitive market with an upsurge of commoditized products and services, increasingly informed and demanding customers; and stringent regulatory business …
Observations On Popular Antiquities
Absolutely Unforgettable: The Entrepreneur's Guide to Creating a Heart-Centered Brand and Standing Out in a Noisy World
What makes a brand absolutely unforgettable? Considering there is virtually no limit to the amount of information the human brain can retain, why do we forget most of the brands we …
Branding 123: Build a Breakthrough Brand in 3 Proven Steps - Third Edition
Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World
Named one of Forbes' Top Ten Business Books American Marketing Association Berry Book Award WinnerInternational Book Award Winner American Business Awards Silver MedalistBusiness …
Hit Brands
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and …