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College sweethearts Amelia Stone and Chase Ramsey had married right after graduation, but infidelity destroyed their young marriage. Now, more than a decade later, severe flooding …

Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single …

Branding is l about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical …

A political brand is not just a logo. It's not a yard sign. A political brand is a lifelong reputation that candidates develop. The book Campaign Branding is a guide for those just …

This workbook is a companion to the live training course, Career Elevation: Take Your Career to the Next Level with Personal Branding created by Yvette Gavin Consulting. …

With the cutthroat competition that you might be experiencing in the industry that you are operating on, there is no doubt that you need a proper marketing strategy. Maybe you have …

Feminist scholarship has looked extensively at the perception of the body as a flexible construction of cultural and social dictates, but head hair has been often overlooked. …

Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine …

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and …

A Brand-New Approach to Brand-Building.For Consumers. For Companies. For Life. If you want to build and strengthen your brand in the twenty-first century, you need more than clever …