Sökt på: Branded
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Corporate Branding
A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest …
Wine Brands
This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes …
Brands That Rock
The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others …
Economy of Brands
In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable …
Greatness and Limits of Employer Branding as a Human Resource Strategy for Nonprofit Organizations
Cases on Branding Strategies and Product Development
The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive …
Doctor de Los Intocables: La Vida de Paul Brand
Naomi's Brand New Day
The Life and Times of Hildebrand, Pope Gregory VII
The Life and Times of Hildebrand, Pope Gregory VII details the life of a particularly pivotal Pope during the Middle Ages. The life of Pope Gregory VII had implications for …
Opportunities in Branding - Benefits of Cross-Functional Collaboration in Driving Identity (Chapter 16 from Disrupt Together)
Collaborative innovation teams can deliver immense value by helping organizations create brand strategies that are more relevant, holistic, impactful, and actionable. Now, discover …
Fashion Brand Management
Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry. Fashion Brand …
International Insights for Luxury Brand Marketing