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Seducing the Subconscious
Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our …
Affective Governmentality
This book investigates the subjectivities in education arising from the triumphant mobilisation of care as portrayed in educational advertisements, and provides a novel theory of …
One Million Followers, Updated Edition
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for …
Verpackung ist Verführung
Kund:innen kaufen Packungen, nicht Produkte. Packungen sollen die Attraktivität von Produkten steigern, den rationalen und emotionalen Nutzen signalisieren und zum Kauf verführen. …
Wine Marketing and Sales, Third Edition: Success Strategies for a Saturated Market
The current US and global wine markets are practically unrecognizable from when the second edition of this text was published. Wineries can ship directly to their customers in 45 …
New Perspectives on Critical Marketing and Consumer Society
Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. These challenges in the marketplace are being …
Demand-Side Sales 101
Marketing Issues in Pacific Area Tourism
Marketing Issues in Pacific Area Tourism exposes researchers, tourism professionals, and students to the complexities of marketing issues in the most dynamic region in world …
Affiliate Marketing Fundamentals: Content Strategy, Platform Basics, and Audience Research
Affiliate Marketing Fundamentals provides a structured introduction to building an online business by promoting products created by other companies. The book explains how affiliate …
Marketing without Advertising
In 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castro's government reluctantly instituted a series of reforms to compensate for the demise of foreign …
Front Office
Designed for all students of hospitality and tourism management, the second edition of this best selling text gives a modern approach to front office operations and management …
Living Water
What is Living Water? How is it related to us in terms of economics, physics and theology? During the first Industrial Revolution, James Watt designed steam engine. Steam is known …