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In her new book, Behind the Facade: Exposing Female Sex Offenders and Helping Abuse Victims to Heal, Julie Brand, M.S., combines research data, professional insights and survivors' …

This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic …

This title introduces readers to Pokmon covering its history franchises and products and worldwide impact. The title features engaging infographics informative sidebars vivid …

Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0 (B), Wilfrid Laurier University, language: English, …

Introduces readers to YouTube covering its history and worldwide impact.

A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest …

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes …

The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others …

In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable …

The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive …