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Feminist Interrogations of Women's Head Hair
Feminist scholarship has looked extensively at the perception of the body as a flexible construction of cultural and social dictates, but head hair has been often overlooked. …
Brand Gender
This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and …
Living Brands: Collaboration + Innovation = Customer Fascination
A Brand-New Approach to Brand-Building.For Consumers. For Companies. For Life. If you want to build and strengthen your brand in the twenty-first century, you need more than clever …
Dream Big, Building a brand from scratch
The Brand Strategy Canvas
Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is …
Globalization, Culture, and Branding
Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with …
Superior Customer Experience: The New Business Brand
In today's extremely competitive market with an upsurge of commoditized products and services, increasingly informed and demanding customers; and stringent regulatory business …
Observations On Popular Antiquities
Absolutely Unforgettable: The Entrepreneur's Guide to Creating a Heart-Centered Brand and Standing Out in a Noisy World
What makes a brand absolutely unforgettable? Considering there is virtually no limit to the amount of information the human brain can retain, why do we forget most of the brands we …
Branding 123: Build a Breakthrough Brand in 3 Proven Steps - Third Edition
Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World
Named one of Forbes' Top Ten Business Books American Marketing Association Berry Book Award WinnerInternational Book Award Winner American Business Awards Silver MedalistBusiness …