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In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable …

The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive …

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of …

The Life and Times of Hildebrand, Pope Gregory VII details the life of a particularly pivotal Pope during the Middle Ages. The life of Pope Gregory VII had implications for …

Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry. Fashion Brand …

LOOK BACK AT AN INCREDIBLE YEAR OF SPORTS ACTION WITH ULTIMATE FOOTBALL HEROES! THE PERFECT GIFT FOR RELUCTANT READERS AND FOOTBALL FANATICS EVERYWHERE.Experience the greatest …

The happy average reflects on the tension between youthful aspiration and societal conformity in a world where expectations often outweigh desire. Through the eyes of a recent …

Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies …

The 13th district: A story of a candidate examines the intersection of political ambition and emotional sacrifice in the context of a small-town campaign. The novel explores how …