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Brand YOU! Reinvent Yourself, Redefine Your Future
Who are you and what do you bring to the table?In a professional landscape where competition is fierce, finding new ways to stand out and position yourself as a trusted expert and …
The Power of Personal Branding
Advances in National Brand and Private Label Marketing
The 2025 International Conference on Global Retail Brand Management is a unique academic forum to present and discuss original, rigorous, and significant contributions from …
Resonant MEMS
Part of the AMN book series, this book covers the principles, modeling and implementation as well as applications of resonant MEMS from a unified viewpoint. It starts out with the …
Branding Democracy
Branding Democracy: U.S. Regime Change in Post-Soviet Eastern Europe is a study of the uses of systemic propaganda in U.S. foreign policy. Moving beyond traditional understandings …
Virtual Empires: Building Brands in Augmented Reality
Google's main brands in a GE Matrix
The Irishman: Frank Sheeran's True Crime Story
Frank Sheeran, known as the Irishman, waited his entire life to tell his story, or at least his version of his story. The world knew him as a union official, a long-time member of …
Seobranded: What any Executive or Entrepreneur needs to know in order to master search engine optimization on Google, Bing and Yahoo!
Draft UNCITRAL Digest and Beyond
"e;The Draft UNCITRAL Digest and Beyond"e; is one of the most useful single volumes available on the CISG. It includes the full text of the draft "e;UNCITRAL …
Branding Oscar Wilde
Branding Oscar Wilde traces the development and perception of Wilde’s public persona and examines the impact of interpretations of his writing. Through calculated behavior, …
Strategic Brand Design
Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a …