Sökt på: branded
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Spike your Brand ROI
Increase ROI through more effective brand marketing According to CMO.com, we are exposed to more than 5,000 brand messages each day. Marketers call this “creating engagement," and …
Branding Only Works on Cattle
Most people don t know it yet, but branding is dead. Of course, we need to know about the things we want to buy, but the billions of pounds spent on logos, sponsorships, and …
Brands and Brand Management
Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and …
Modern America and the Legacy of Founding
This is the third and final volume in the series on American political thought edited by Ronald J. Pestritto and Thomas G. West. The book addresses how the major themes in American …
Marketing Communication Strategies for Fashion Brands
Creating Your Author Brand
Brand Loyalty
Introduction to Computer Science: A Textbook for Beginners in Informatics
This textbook is addressed to students of computer science in their first terms, and covers the content of a general introductory lecture in computer science held at a German …
The "B" Word: Becoming foolishly bold in creating the ultimate "brand"
Branding the Nation, the Place, the Product
Branding is a profoundly geographical type of commodification process. Many things become commodities that are compared and valuated on markets around the globe. Places such as …
National Brands and Global Markets
Between Brexit, efforts to 'Make America great again', and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing …