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To survive in today's competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. …

In a world where college kids in their dorms are creating the future by means of innovative ideas. Here's a push to learning how to lead a start-up from inception to the next big …

Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and …

Turtle turtle in a tree. I wonder if anyone can see me How did I get up in this tree. Up here for all the world to see Can you imagine a turtle in a tree. Well I don't know. Can it …

In her new book, Behind the Facade: Exposing Female Sex Offenders and Helping Abuse Victims to Heal, Julie Brand, M.S., combines research data, professional insights and survivors' …

This title introduces readers to Pokmon covering its history franchises and products and worldwide impact. The title features engaging infographics informative sidebars vivid …

Introduces readers to YouTube covering its history and worldwide impact.

A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest …

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes …