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Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been …

The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as:* selecting target markets* creating a …

The most up-to-date, comprehensive overview of e-commerce today. For courses in e-commerce. E-Commerce 2023: Business, Technology, Society, Global Edition is an in-depth, …

E-commerce 2023-2024: business. technology. society. provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial …

Ibland leder enkla misstag till onödigt stora skadestånd. Den andra upplagan av Riskerna med varumärken, produkter och reklam fungerar som praktisk vägledning i ditt vardagliga …

The book sheds light on all the details that the presentations need, starting from the attractive narrative methods, through the optimal period for displaying each segment, to …

What do senior marketing leaders need to strategically leverage AI to deliver measurable business growth? The second edition of AI Strategy for Sales and Marketing offers proven …

Kan en medelmåttig säljare bli en stjärnsäljare och hur kan det gå till? Hur stor inverkan på framgång har ett företags varumärke och syn på försäljning? Och omvänt, kan felaktiga …

A step-by-step technique for sparking breakthrough creativity in advertising--or any fieldSince its publication in 1965, A Technique for Producing Ideas has helped thousands of …

WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid …