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Consumer Behaviour
Get into the contemporary European Consumer mindset with this industry-leading text. Consumer Behaviour: A European Perspective, 7th Edition is the latest version of this …
Built to Grow
Based on 20 years of sales experience, Built to Grow is the go-to-market field guide for startup founders. Startup founders often wish for a playbook for building and scaling a …
Know Your Onions - Corporate Identity
Not all of us get to work on multimillion corporate identity projects for airlines and huge conglomerates. If you are new to the sector or honing their skills, this book if for …
Customer Experience Manual, The
Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the practical steps of what to do can be tricky. The Customer Experience Book helps …
Arcade Ads
Madison Avenue Manslaughter
The advertising industry has reached a critical and dangerous point in its development - agencies destroy themselves by doing increased work for declining fees. So what are the …
No B.S. Direct Marketing
Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing …
Levi Strauss and Company
Marketing Management
Strengthen your understanding of the principles of marketing management with this bestselling text. Marketing Management, 4th edition, European Edition, by Philip Kotler, Kevin …
Data Storytelling in Marketing
SEMI-FINALIST: Leonard L. Berry Marketing Book Award 2025 Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless these …
Stop Burning Money on Meta Ads
Consumer Behavior
The sixth edition explains key consumer behavior concepts and theories, drawing on the latest research in psychology, economics, and sociology. The new lead author, Syed Akhter …