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Sell a Brand
El génesis y la ciencia
Todas las cosmovisiones están basadas en suposiciones. Podemos asumir que hay un Dios o que no lo hay, que la vida comenzó con un diseño inteligente o sin él, que el Universo se …
Storytelling in Marketing and Brand Communications
Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation. Drawing on interdisciplinary narrative literature and the …
Social Brand Management in a Post Covid-19 Era
As activity significantly reduced during mandatory lockdown periods aiming to contain the spread of Covid-19, the relationship between organizations and their stakeholders became …
Employer Branding for the Hospitality and Tourism Industry
Employer Branding (EB) aims to assist businesses in becoming the employer of choice for potential employees, and provides hands-on tools in attracting, developing and retaining …
Brand You! Master Your Social Media: A Step-By-Step Guide to Create a Powerful Social Media Presence to Establish Your Personal Brand
BRAND YOU Master Your Social MediaA Step-by-Step Guide To Create A Powerful Social Media Presence To Establish Your Personal BrandThis ebook will walk you step-by-step through the …
Analytical Study on Perspectives of Brand Awareness and Its Impact upon Consumer Buying Behavior with a View to Facilitate Managerial Decision Making in Organizations
Doctoral Thesis / Dissertation from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, Maharshi Dyanand Saraswati University, Ajmer …
Brand Management
Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its …
The Hidden Language of Ancient Texts
The Brand of Social and Environmental Responsibility
This book addresses the general values and attitudes of industrial culture and consumer society, based on the process of production, consumption and disposal of packaging. The aim …
What Great Brands Know
TYPO3 Guidebook
Learn how to make the most of TYPO3 - the enterprise CMS - to organize information and digital assets, and communicate globally with powerful multi-site and multilingual support. …