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Why is Jagermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? …

Are you looking for an edge to land that big contract or keep your largest customers secure? Discover proven techniques from sales leadership veteran, Lisa D. Magnuson, to …

Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales …

Narratives that Change Minds provides a framework for analysis and case studies of leadership successes and failures relative to communicating risk, crisis, and organizational …

Unlike many AI books that take a purely technical or cheerleading angle, this book bridges strategy, management, technology, and policy to demystify the AI revolution and tackle …

If you've heard and read all you want to know about how bad service is in the world and how important service is to customers and to your bottom line, you may be ready for a little …

In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the …

Why They Buy: "e;Why your prospects buy"e; is exponentially more important than "e;how you sell."e; Companies spend thousands of hours and millions of dollars …

Gain invaluable insight into the entire marketing communications process with this contemporary and accessible textbook. You’ll explore both traditional principles and digital …

Looking to strengthen your brand strategy and boost your digital presence with proven frameworks? Digital Branding is a practical, detailed guide designed for mid-career marketers …