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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: …
Elgar Encyclopedia of City and Place Branding
This Encyclopedia presents a comprehensive overview of the dynamic field of city and place branding. Authored by nearly 150 experts from across the globe, it covers a wide variety …
The Institutional Theory of the Firm
The Institutional Theory of the Firm examines recent and previous organization theory literature to advocate what Evans (1995) refers to as the "embedded autonomy" of the firm, as …
AI och Försäljning - Hur du säljer mer och ökar vinsten med hjälp av artificiell intelligens
Hur drar man som företagare och säljare bäst nytta av den exploderande utvecklingen inom AI? Även om man är totalt ointresserad av teknik? Hur skulle ni kunna få fördelar gentemot …
der selfpublisher 20, 4-2020, Heft 20, Dezember 2020
"der selfpublisher" – Deutschlands 1. Selfpublishing-MagazinSelfpublisher sind immer auf der Suche. Nach neuen Lesern. Nach Infos, wie sie ihre Bücher noch attraktiver machen. Und …
Essentials of Services Marketing
Forundergraduate courses in services marketing As economies across the world continue to transition toward services,skills in marketing and managing services have never been more …
How to Work a Room, 25th Anniversary Edition
How To Work A Room is the classic bestselling self-help book on improving communication and socialization skills in business and life, giving you the confidence and tools to walk …
Click Here: The Art and Science of Digital Marketing and Advertising
The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta. "Alex is …
Sell Different!
Game-changing new strategies to outsmart, outmaneuver, and outsell your competition!Salespeople face fierce competition in their pursuit of winning deals. Differences in product …
Sales Differentiation
Sälja bra eller sälja bäst : Hur du hittar nyckeln till kundens hjärta
Hans sätt att utbilda inom försäljning är unikt likaså hans passion att leva sin dröm, att våga och att brinna. Peter Peppe Ekmark lämnar ingen oberörd!Trots sitt extremt …