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His Holiday Family and The Christmas Children
A new hope for the holidaysHis Holiday Family by Margaret DaleyWhen a hurricane tears through a small Mississippi town, a daring rescue unites two heroes. Nurse Kathleen Hart is a …
Boss Branding
Boss Branding is the latest offering from bestselling author and leadership expert, Sudhana Singh, who skilfully weaves the stories of seven ordinary people as they build legendary …
A Brand of Fire
Religion As Brand
Religion as Brand: An Analogy to Reconceptualize Religion delves into the complex relationship between religions and brands. Through a process of abstraction, the book creates an …
Branding Secrets
Consumer-Brand Relationships
The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, …
Branding and Designing Disability
Over the past fifty years, design and branding have become omnipotent in the market and have made their way to other domains as well. Given their potential to divide humans into …
Fighting Four
Silvertip is a heroic lone rider who metes out justice to various wrong-doers he runs across in his travels. S
Sell a Brand
El génesis y la ciencia
Todas las cosmovisiones están basadas en suposiciones. Podemos asumir que hay un Dios o que no lo hay, que la vida comenzó con un diseño inteligente o sin él, que el Universo se …
Storytelling in Marketing and Brand Communications
Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation. Drawing on interdisciplinary narrative literature and the …
Social Brand Management in a Post Covid-19 Era
As activity significantly reduced during mandatory lockdown periods aiming to contain the spread of Covid-19, the relationship between organizations and their stakeholders became …