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Build a brand strategy that cuts through global competition and elevates your impact in the fast-changing travel industry. Strategic Branding in Tourism is a practical guide for …

Marketing for the Health and Fitness Industry: Technology, Strategy and Value provides an encompassing exploration of the current landscape in health and fitness marketing, …

The pandemic has taught us all how important it can be to look after our physical and mental health, and how worthwhile it is to invest in taking care of ourselves. This short book …

A Wealth of Insight: The World's Best Chefs on Creativity, Leadership and Perfection profiles nearly 45 of the world's best chefs who have collectively amassed nearly 100 Michelin …

This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today's communications …

This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today’s communications …

Full of entertaining stories and real-life illustrations, this classic book will give you the strategies you need to become proficient in the art of effective persuasion, including …

New York Times and USA Today Bestseller“One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, …

A legend two thousands ago, that tells of a camel boy named Hafid, who is sent by his master, the great caravan maerchant Pathros, to sell only one robe to prove his potential.

Redefine Your Marketing Strategy with AI-Powered StorytellingStep into the future of digital marketing with a transformative journey through AI Podcasting and Blogging: …