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Branding Authoritarian Nations offers a novel approach to the study of nation branding as a strategy for political legitimation in authoritarian regimes using the example of …

During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More …

This book provides an overview of the brand construction process of manufacturing enterprises in Zhejiang province, China.

This book is for all who love children, cats and thrillers. My Reflection is a second book for this author and follows Minnesota Mystique. It has more drama and trauma with ghosts …

This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and …

HER BABY...OR HER MARRIAGE?Sonya Dixon thought her marriage was perfect. Her handsome and successful husband, Byron, truly loved her. Or did he? The night Bryon learned she was …

The Garden of Eden is a novel written by Max Brand. The novel tells the story of a man named David, who lives in the wilderness with his father and brother. David's father is a …

Your guide to profiting from the world of licensing The brand licensing business is everywhere, turning intellectual property in sectors like entertainment, sports, and fashion …