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This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally.Each …

Corcoran's bed was hot. He slipped from the bed to the floor and lay there. The wind stirred at the window, died, then stirred again. Suddenly, he heard a prolonged rustling, and …

In Populations as Brands Aaro Tupasela extends the fields of critical data studies and nation branding into the realm of state controlled biobanking and healthcare data. Using …

From the start of Barack Obama's presidency in 2009, conservative populist groups began fomenting political fractiousness, dissent, and surprising electoral success. The Tea Party …

Got a business or a personal brand to promote? You need to be on Instagram But that's only the start. To make this work, you need to make Instagram work for you. In other words, …

How to create the self-confident organization to live the brand.

Indications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings of globalization during the late nineteenth …

Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and …