Sökt på: Branded

Branding is the marketing practice of actively shaping your brand. That's the basic definition, but there is so much more that goes into it. Branding is what your business needs to …

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how …

Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders.The book begins its approach …

Today’s firms need a social effort that is serious and impactful to be relevant. It’s not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants …

Branding Authoritarian Nations offers a novel approach to the study of nation branding as a strategy for political legitimation in authoritarian regimes using the example of …

During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More …

This book provides an overview of the brand construction process of manufacturing enterprises in Zhejiang province, China.

This book is for all who love children, cats and thrillers. My Reflection is a second book for this author and follows Minnesota Mystique. It has more drama and trauma with ghosts …

This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and …