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City Branding
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. …
Achieving Brand Dominance
The Question of Brand Dominance In a modern business context the power of competitiveness is no longer based on predictable business models that fulfil the basic needs and …
The Homicidal Saint: A Lieutenant Joe Sonntag Mystery
Branding Technical Services - A Case Study on Sweco's Brand
Woodrow Wilson, 1913-1921
A noted historian offers a definitive account of the administration of Woodrow Wilson, detailing Wilson's unusual route to the White House, his campaign against corporate …
Surviving Financially during Difficult Times
Strategic Brand Licensing
This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets. Readers …
Corporate Social Responsibility and its Potential Role for Employer Branding. An Empirical Study
The Low GI Handbook
With over 1 million copies sold of the three previous editions, The New Glucose Revolution is the go-to book for all things GI. Now in its fourth edition, The New Glucose …
Retro Branding
Brand Power Builder: How to Win Brand Independence Online Defeat Website Hijackers and Rescue Internet Orphans
Brand identity and its impact on customer loyalty
Branding is the marketing practice of actively shaping your brand. That's the basic definition, but there is so much more that goes into it. Branding is what your business needs to …