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As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature—which lacks in-depth and critical analysis—and technical …

Many people would like to further their career, create a successful blog, work as a personality on YouTube, and so much more. But all of this is going to take some time and some …

What if you're doing it right? Whatever "it" is.What if your spontaneous ideas about how to live and what to do are correct, and you stopped trying to talk yourself out of them? …

Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. In the past, many have responded …

Classic western. According to Wikipedia: "e;Frederick Schiller Faust (May 29, 1892 - May 12, 1944) was an American fiction author known primarily for his thoughtful and …

Sound Branding is the concept of using sound as a communications tool for steering consumers' perception of a brand and selling more. It is both old and new. It is so old that the …

This book will guide you through the steps necessary to build a brand from the ground up. Each of the key phases of preparing for a brand launch are broken down into practical …

James Tenney Brand was an Oregon lawyer, circuit judge, and Oregon Supreme Court justice. In 1946 President Truman appointed Brand to serve as a judge on the military tribunal in …

A wonderfully funny and poignant novel about growing up in the seventies, teenage angst, growing pains and first love.Rachel and Susan do not like to be beside the seaside. …

With increased international trade transactions and a corresponding increase in disputes arising from those transactions, the application of the doctrine of Forum Non Conveniens - …