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As public and private sectors become stakeholders, nation-states become corporations, interests become strategic objectives, and identities become brands, branding emerges as a key …

Real estate marketing is certainly not a standard discipline within economics and is not taught in colleges and graduate degree programs within the context of a marketing-oriented …

Peter Quince was a fighter born and bred. Orphaned at a young age, he remembered an old woman saying that he was a bad one and would cause a lot of trouble in the world. Others …

This topical book examines and tests the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational …

Social Media Marketing & Personal Branding: 2 in 1 Bundle Marketing Through: Instagram, Facebook, YouTube, Twitter, Pinterest and LinkedIn.Branding Through: Blogging, SEO, …

This collection of well-crafted essays spans more than 40 years of franchise history but hews to a single theme: the experience--sometimes humorous, sometimes painful--of being a …

How can brands attract and retain customers more effectively by understanding people's emotional motivations? Brand Desire is a strategic playbook for business leaders, branding …

British Occupied Manhattan, 1777.  With her witty comedies, American actress Jennifer Leighton has been packing the John Street Theater, but she longs to escape the provincial …

Few figures have influenced 20th-century music as much as Arnold Schoenberg and Alban Berg. Their letters, one of the most important sources of information about the background to …

The increasing relevance of the internet has brought about significant change in me- dia consumption, communication and social behaviour and thus evoked a debate in both business …

Richly illustrated and supplemented by numerous graphs and tables, the book is based on eleven revised and edited state-of-the-art reports originally delivered at an International …