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Pharmaceutical Product Branding Strategies
This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future …
The Promise and Pitfalls of Grand Strategy
Brands, Consumers, Symbols and Research
The 54 collected works in this volume provide an opportunity for the reader to determine whether Sidney's work, individually and/or collectively, qualify as a masterpiece. For me, …
The role of viral advertising in brand equity building
Alice Brand. A Romance of the Capital
Stop Sweating & Start Talking
Psychodoodles: A selection of John C. Holden's prints patterned for the adult colorist
A Profitable Love Affair: How to Build and Sustain a Strong Brand
Fiona will help you (re)discover the mojo How to Build and Sustain a Strong BrandMy story describes the parallels between developing and maintaining great personal relationships …
Firebrand of Liberty
In March 1863, nine hundred black Union soldiers, led by white officers, invaded Florida and seized the town of Jacksonville. They were among the first African American troops in …
Brand Management
Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an …
