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Fiona will help you (re)discover the mojo How to Build and Sustain a Strong BrandMy story describes the parallels between developing and maintaining great personal relationships …

In March 1863, nine hundred black Union soldiers, led by white officers, invaded Florida and seized the town of Jacksonville. They were among the first African American troops in …

Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an …

This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally.Each …

Corcoran's bed was hot. He slipped from the bed to the floor and lay there. The wind stirred at the window, died, then stirred again. Suddenly, he heard a prolonged rustling, and …

In Populations as Brands Aaro Tupasela extends the fields of critical data studies and nation branding into the realm of state controlled biobanking and healthcare data. Using …

From the start of Barack Obama's presidency in 2009, conservative populist groups began fomenting political fractiousness, dissent, and surprising electoral success. The Tea Party …