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This book increases advertising effectiveness through lessons drawn from the bestselling brands of the world. Analyzing over 500 extremely effective campaigns, the authors extract …

An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers have had to rethink their …

Darwinism and the Divine examines the implications of evolutionary thought for natural theology, from the time of publication of Darwin's On the Origin of Species to current …

Could fungal pathogens outsmart us before we find ways to combat them?Humans and fungi share nearly 50 percent of the same DNA. Because we're related, designing drugs to combat the …

Discover the Secrets of Science Fair Success with This Essential Guide . . . Written by a science fair judge and an international science fair winner, this must-have resource is …

The secret to getting gifts and making donors feel like winners. Know the best approaches to people-centered fundraising. Understand the role of executive director, fundraisers, …

Among these outstanding writers/presenters are: Don Kracke, an advertising and marketing executive whose private sector proposals have resulted in millions of dollars of business …

Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and …

A new and improved edition of the ultimate resume guide A career coach and syndicated columnist shows how to use her powerful Goldmining technique to create the most effective …

'Powerful and inspiring. A must read' Denise Lewis OBE'A book that could simply change your life' Colin Salmon, ActorFace your fears, build resilience and find your own unique …

A comprehensive new framework for winning at M&A—from up-front planning to postmerger integration The challenges of mergers and acquisitions can be daunting—but the opportunities …