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Guide till effektiv PR & externkommunikation : Ett körschema för moderna kommunikationsinsatser
Den här guiden hjälper dig att lyckas med din PR och externkommunikation. Det är guiden som författaren själv önskar att han haft såväl i början av karriären som på vägen vidare. …
Retail Marketing Management
In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as …
Creating Signature Stories
Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories—intriguing, …
You're Invited
** A New York Times, Wall Street Journal, and USAToday Bestseller **Regardless of what you want to accomplish, from growing your business, creating a great company culture, …
The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health--And How We Must Adapt
$100m Leads Summary & Workbook
** Companion to the $100M Leads **You can get 2x, 10x, or 100x more leads than you currently are withoutchanging anything about what you sell...This book contains the playbooks …
Shareology
Technology continues to evolve and make our lives busier and more complicated, but it can never replace true human connection—our fundamental need to share information, stories, …
Twelve and a Half
Affiliate Marketing For Dummies
Get Your Piece of the Hottest Business Online Today! Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large & small like Amazon, Sears, …
Möt kunden öga mot öga : nyckeln till lönsamma uppdrag genom VIVA!-modellen
Vill du få andra att förstå vikten av din kompetens, så att de ger dig uppdrag? Och helst intressanta sådana! Möt kunden öga mot öga handlar om vikten och värdet av att våga möta …
How Brands Become Icons
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural …
Sensory Marketing
Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can …