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Microengineering of Metals and Ceramics, Part I
Microstructures, electronics, nanotechnology - these vast fields of research are growing together as the size gap narrows and many different materials are combined. Current …
The Brand Called You
Luxury Fashion Marketing and Branding
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers …
Branding in a Digital World
How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business - from …
Quiroga: A Mexican Municipio
""Quiroga: A Mexican Municipio"" is a non-fiction book written by Donald Dilworth Brand, which provides a comprehensive overview of the history, culture, and society of Quiroga, a …
5 Steps to a 5: AP French Language and Culture, Second Edition
In this hybrid year, let us supplement your AP classroom experience with this easy-to-follow study guide.The immensely popular 5 Steps to a 5 AP French Language and Culture guide …
Rethinking Prestige Branding
What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to …
Build Your Brand Universe
The Fashion Retail Industry and Its Branding Strategies for Success
John Wesley: A Brand from the Burning
In this first new biography for over 60 years, Roy Hattersley looks back over the remarkable life and enduring influence of John Wesley, leader of the second English reformation …
Pharmaceutical Product Branding Strategies
This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future …