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Breakout Brands
The Obstacles. If you're trying to grow a brand, you know firsthand that it can be a complex challenge. Short-term goals are routinely prioritized over long-term, systemic growth. …
WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace
Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their …
Italy and the English Romantics
A fashionable and well-informed interest in Italy was a feature of English intellectual life in the first half of the 19th century. Most cultured people could read Italian and knew …
How the online presence of a tourist destination affects the country brand. The Case of Lithuania
Master's Thesis from the year 2016 in the subject Tourism - Miscellaneous, grade: 1.3, Stralsund University of Applied Sciences (Faculty of Business Studies), course: Tourism …
Leadership Brand
Your company's brands hold intangible value and differentiate your firm from rivals. So does your leadership brand--a shared identity among your organization's leaders that …
Brand Protection Online
Brand Protection Online is a go-to guide for any user or adviser in need of strategies to combat IP infringement in the digital world or to get up to speed with the latest …
Harken's Caribbean See
David Harken, a young ex Florida Prosecutor goes to the Eastern Caribbean island of Dominica BWI with his side kick, Colonel Ralph Rankin, to temporarily run Island House, the …
The Effect of Nutrition on Children's Mental State and Performance
Tourism: Sustainable Destination Branding and Marketing
Sustainable tourism seeks to address the social, economic and environmental impacts of satisfying the current needs of visitors, the industry, the environment and host communities …
Winning the MVB (Most Valuable Brand)
An essential guide to personal branding for anyone looking to advance his/her career. Mike Kresch is a Personal Branding Strategist based out of Millburn, New Jersey. Winning the …
Firebrands
Firebrands is an unchanged, high-quality reprint of the original edition . Hansebooks is editor of the literature on different topic areas such as research and science, travel and …
Brand Admiration
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach …