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Branding TV
In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: …
Corporate Cancel Culture and Brand Boycotts
This topical book examines and tests the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational …
Social Media Marketing & Personal Branding
Social Media Marketing & Personal Branding: 2 in 1 Bundle Marketing Through: Instagram, Facebook, YouTube, Twitter, Pinterest and LinkedIn.Branding Through: Blogging, SEO, …
Brand Desire
How can brands attract and retain customers more effectively by understanding people's emotional motivations? Brand Desire is a strategic playbook for business leaders, branding …
Mistress Firebrand
British Occupied Manhattan, 1777. With her witty comedies, American actress Jennifer Leighton has been packing the John Street Theater, but she longs to escape the provincial …
The Berg-Schoenberg Correspondence
Few figures have influenced 20th-century music as much as Arnold Schoenberg and Alban Berg. Their letters, one of the most important sources of information about the background to …
User Generated Branding
The increasing relevance of the internet has brought about significant change in me- dia consumption, communication and social behaviour and thus evoked a debate in both business …
Microengineering of Metals and Ceramics, Part I
Microstructures, electronics, nanotechnology - these vast fields of research are growing together as the size gap narrows and many different materials are combined. Current …
The Brand Called You
Luxury Fashion Marketing and Branding
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers …