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David Hieatt is the man who proved to a world full of shallow brands the benefits of having a real purpose. There is no greater expert on the matter. ' - Richard Reed, co-founder …

How our desire to stamp out hypocrisy is backfiring and how learning to target our criticisms better can improve our politics, business, and personal relationships. In our …

The new edition of this widely used business marketing text has been completely revised and rewritten. The Business Marketing Course provides a comprehensive insight into business …

Whether you're new to UX or a seasoned practitioner, The User Experience Team of One gives you everything you need to succeed, emphasizing down-to-earth approaches that deliver big …

A fresh look into understanding your prospective customer's buying decisions to influence them and win more business Building on the groundbreaking success of the first edition, …

Hur gör man när man vill starta upp en inhousebyrå internt? Hur gör man när man redan har en inhousebyrå, men vill ge den ett utökat uppdrag? Och hur gör man för att utveckla sin …

"Reminiscences of a Stock Operator" is a classic investment book written by Edwin Lef vre. It is a fictionalised biography based on the life and experiences of Jesse Livermore, one …

Hemligheterna med att sälja mycket mer i butiken. Det här är boken för dig som vill kavla upp ärmarna och verkligen ge butiken ett lyft - allt för att öka försäljningen och …

Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star.Few management ideas have spread so far and wide as the Net Promoter System …

Storynomics - Story-Driven Marketing in the Post-Advertising World is a brilliant book that's destined to send shockwaves through the worlds of marketing and branding. Drawing on …

AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to …