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The Retail Revival
Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. …
Stop Acting Like a Seller and Start Thinking Like a Buyer
Praise for stop acting like a seller and Start Thinking Like a Buyer "Stop Acting Like a Seller and Start Thinking Like a Buyer is a book that teaches you emphatically that 'words …
The Brain Audit
Exactly What to Say
Credit Scoring for Risk Managers: The Handbook for Lenders
This is the second edition of Credit Scoring For Risk Managers: The Handbook for Lenders. Like the first edition, it was written for bankers and other consumer lenders who need a …
This is Marketing
#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of …
Deluxe: How Luxury Lost Its Luster
NEW YORK TIMES BESTSELLER - A hard-hitting behind-the-scenes look at how luxury fashion went global, revealing manufacturing secrets that Prada, Gucci, and Burberry don't want you …
The Logo Design Idea Book
Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all …
Circular Economy
How can we design circular business models? How can we organize the transition from a linear to a circular economy? And how can we imagine circular futures that help us transform …
Der erste Käfer
Breakthrough Advertising
Voulez-vous d clencher un v ritable tsunami de ventes en utilisant le pouvoir des mots ? Voulez-vous redonner vie un produit en fin de vie ? Voulez-vous voir d ferler une …