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Marketing for Social Change
WINNER: Goody Business Book Award 2024 - Marketing - Communications and PRBusiness as usual is not an option anymore. We need a new way of doing things and brands can no longer …
Climate Change and Ancient Societies in Europe and the Near East
Climate change over the past thousands of years is undeniable, but debate has arisen about its impact on past human societies. This book explores the link between climate and …
Life events that change people's consumption. An update of Holmes & Rahe's "e;Readjustment Rating Social Scale"e; (1967) and its marketing opportunities
Scientific Study from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 14/20, Solvay Brussels School of Economics and Management …
Explaining Technical Change in a Small Country
Technical change is produced by the interaction of a largenumber of technical, economic, social and institutionalfactors. One of the starting points is the concept ofnational …
Wheels of Progress?
Originally published in 1973 and based on papers published in The International Journal of Environmental Studies, this book discusses the impact of road vehicles on the …
ORGANISATIONAL CHANGE AND THE
Innovation and Structural Change in Post-Socialist Countries: A Quantitative Approach
This book uses a range of S&T and structural indicators to analyse the transfonnation process, in particular the transfonnation of science, technology and industry, in the fonner …
City and Radical Social Change
Conflict and Change in the 1990s
Examines the borderline between traditional economic theory and the particular problems of developing countries. The ethics of redistribution, and the impact on the development …
The Vital Change You Need Now