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Building Brand Authenticity
The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research …
Social Media Marketing Blueprint - Step By Step Guide To Use Soical Media To Increase Brand Awareness And Generate More Leads And Sales
The Cursed Brand
Fast Fashion, Fashion Brands and Sustainable Consumption
This book discusses the connection between fast fashion brands and customer-centric sustainability. It highlights what consumers can do with fast fashion and the important aspects …
Brand Society
Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets …
Nation Branding and International Politics
Nation branding is regarded as essential for competitiveness among countries, but the idea of branding nations is often derided as lacking seriousness. While nation branding has …
'Made in Germany' Champion Brands
Germany's economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to …
The Creation of an Avant-Garde Brand
«Pohlmann’s study offers points of departure for scholarship on authorship, authenticity, and irony in the public sphere; anyone entering debates surrounding Christian Kracht's …
Brands & Bows
★★★★★ "Adventure, danger, romance and spice makes for a wonderful read "There's only one thing he can do to protect her desire and her reputation...marry her.Daisy Lenox has always …
Umplify your Career "Unleash the power of Personal Branding to fastrack Your professional growth"
Why do you often struggle to create a strong presence? Why do you go unnoticed in the crowd? Because you curl yourself up and shy away to work on your personal brand. Personal …
The Pomp of the Lavilettes, Volume 1 (Edition2)