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The Obstacles. If you're trying to grow a brand, you know firsthand that it can be a complex challenge. Short-term goals are routinely prioritized over long-term, systemic growth. …

A fashionable and well-informed interest in Italy was a feature of English intellectual life in the first half of the 19th century. Most cultured people could read Italian and knew …

Your company's brands hold intangible value and differentiate your firm from rivals. So does your leadership brand--a shared identity among your organization's leaders that …

Brand Protection Online is a go-to guide for any user or adviser in need of strategies to combat IP infringement in the digital world or to get up to speed with the latest …

David Harken, a young ex Florida Prosecutor goes to the Eastern Caribbean island of Dominica BWI with his side kick, Colonel Ralph Rankin, to temporarily run Island House, the …

Sustainable tourism seeks to address the social, economic and environmental impacts of satisfying the current needs of visitors, the industry, the environment and host communities …

Every saga has a beginning. This marketing tagline for Star Wars: Episode I— The Phantom Menace could also be the tagline for this biography of the Stars Wars brand. Young readers …

An essential guide to personal branding for anyone looking to advance his/her career. Mike Kresch is a Personal Branding Strategist based out of Millburn, New Jersey. Winning the …

Firebrands is an unchanged, high-quality reprint of the original edition . Hansebooks is editor of the literature on different topic areas such as research and science, travel and …

The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of …