Sökt på: marknadsföring
totalt 70 090 träffar
Practical Ethnography
Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by …
Executive Presence 2.0
In this updated and expanded edition of her celebrated book Executive Presence: The Missing Link Between Merit and Success, one of the world’s most influential business thinkers …
More Sales, Less Time
"e;I felt like time was taunting me: 'Behind again? You'll never get it all done.' I worked harder and longer hours, sacrificing my limited personal time to stay ahead of the …
Evaluating Public Relations
Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to …
Using Behavioral Science in Marketing
WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award WINNER: 2024 Axiom Business Book Awards - Silver Medal in Advertising / Marketing / PR …
The Perfect Scent: A Year Inside the Perfume Industry in Paris and New York
From the New York Times perfume critic, a stylish, fascinating, unprecedented insider's view of the global perfume industry, told through two creators working on two very different …
The Wizard of Ads
Nobody's Perfect: Bill Bernbach and the Golden Age of Advertising
Flip the Script
This book will change the way you think about persuasion, and have you closing deals in no time.These days, it's just not enough to make a great pitch. Over decades of being …
Coaching Salespeople into Sales Champions
Sales training doesn’t develop sales champions. Managers do. The secret to developing a team of high performers isn’t more training but better coaching. When managers effectively …
Conducting Narratives
How can the strategic direction for an organization be supported and communicated if planning, and even strategies, are no longer sufficient options in the age of complexity? In …
Ogilvy on advertising
David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything.'The most sought-after wizard in the advertising …