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From a leader in innovation best practices, 10 simple and practical steps your business must take to achieve profitable growth, through innovation In this timely guide, innovation …

Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi’s®, and The Gap Inc., Fashion Brand Stories shows how fashion retailers and …

Now in its first American edition, Dionne Brand's groundbreaking A Map to the Door of No Return has emerged as a modern classic, a highly influential exploration of "being" in the …

In Branding to Differ, Jean-Luc Ambrosi provides a practical and comprehensive look at best practice branding for those requiring a real understanding of brand development and …

Mary Poppins is a story of taking practical steps towards happiness. It’s looking at the bright side of life. It’s setting boundaries, deciding what you want and making it happen. …

The Great Spirit of All Living Things has decided the Bertie has grieved long enough. A Monarch butterfly delivers the Spirit's message. Suddenly, Bertie's life has new meaning …

Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and …

Are you struggling to grow your online presence? Are you unsure of how best to use Instagram to gain more followers? Do you want to become a top influencer in your niche?The …