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This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly …

Good brand is just good business. Brand is the intentional leader's North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring …

Joe Hyde's family had never gotten along real well with the law. First, there was the little matter of Joe's father being claim-jumped. A rich rustler had been turned loose by the …

Over the years we have seen how fast social media has grown. It is being used all around by us. You cannot go anywhere without encountering someone that is not using it. We use it …

That gratifying new car smell is actually a manufactured "new car" aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has …

This is a path breaking book - it takes your understanding of Brands, Brands Maps, and Brand Personality to a new high. The destination however is beyond brands into the realm of …

Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets …

This classic Western from the pen of one of the genre's most skilled authors, Max Brand, will engage the interest of a wide range of readers. Even in a novel that is packed with …

The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places …

Evan Potter analyses how the federal government has used the instruments of public diplomacy - cultural programs, international education, international broadcasting, trade, and …

Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a …