Sökt på: marknadsföring

The Book That Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling …

Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of 'real world' scenarios and …

Half of the world's population today lives in coastal regions lapped by tidal waters. But the tide rises and falls according to rules that are a mystery to almost all of us. In The …

2019 AXIOM BUSINESS BOOK AWARD WINNER Featured in Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers "actionable insights to drive immediate …

WINNER: Leonard L. Berry Marketing Book Award 2024 SHORTLISTED: Business Book Awards 2024 - Sales & Marketing Becoming a sustainable marketer is no longer an optional extra. …

Bestselling author and marketing strategist Ryan Holiday reveals how a classic work is made and marketed. Classic. Evergreen. Perennial. We can all identify products and ideas that …

Direct, evidence-driven, and refreshingly honest, Get Found is the blueprint for conquering Google without wasting a dollar on ads.In today's noisy digital world, most …

Digitala transformationer innehåller ett antal essäer som tidigare publicerats på Västerbottens-Kurirens kultursida. Essäerna kan tyckas spänna över flera fält: normer på internet, …

There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C. Prospects, territories, products, …

In today's lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product …

A NEXT BIG IDEA CLUB 'MUST-READ'New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of …