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That gratifying new car smell is actually a manufactured "new car" aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has …

Branding Her - Steamy Lesbian Romance SeriesWhen single mom Kaylee lands a new job everything seems to be falling into place. Then Alexis comes along. A woman who doesn't take no …

This is a path breaking book - it takes your understanding of Brands, Brands Maps, and Brand Personality to a new high. The destination however is beyond brands into the realm of …

Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets …

This textbook provides a theoretically based and comprehensive overview of the identity-based brand management. The focus is on the design of brand identity as the internal side of …

This classic Western from the pen of one of the genre's most skilled authors, Max Brand, will engage the interest of a wide range of readers. Even in a novel that is packed with …

Arrastrados por el escándaloJennifer HaywardÉl siempre anteponía los negocios... pero en aquella ocasión se mezclaron con el placer.Al tomar las riendas del legendario negocio de …

Evan Potter analyses how the federal government has used the instruments of public diplomacy - cultural programs, international education, international broadcasting, trade, and …

Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a …

The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research …

This book discusses the connection between fast fashion brands and customer-centric sustainability. It highlights what consumers can do with fast fashion and the important aspects …