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This classic Western from the pen of one of the genre's most skilled authors, Max Brand, will engage the interest of a wide range of readers. Even in a novel that is packed with …

Arrastrados por el escándaloJennifer HaywardÉl siempre anteponía los negocios... pero en aquella ocasión se mezclaron con el placer.Al tomar las riendas del legendario negocio de …

Evan Potter analyses how the federal government has used the instruments of public diplomacy - cultural programs, international education, international broadcasting, trade, and …

Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a …

The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research …

This book discusses the connection between fast fashion brands and customer-centric sustainability. It highlights what consumers can do with fast fashion and the important aspects …

Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets …

Nation branding is regarded as essential for competitiveness among countries, but the idea of branding nations is often derided as lacking seriousness. While nation branding has …

Germany's economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to …

★★★★★ "Adventure, danger, romance and spice makes for a wonderful read "There's only one thing he can do to protect her desire and her reputation...marry her.Daisy Lenox has always …

Why do you often struggle to create a strong presence? Why do you go unnoticed in the crowd? Because you curl yourself up and shy away to work on your personal brand. Personal …